Turn your product vision into a story that sells
I help early-stage and growth-stage companies create marketable narratives that are consistent across GTM channels.
Do you have the following problems?
😕 We’ve built a great product but we struggle to sell it.
😒 People visit our website and still don’t get what we do.
😑 Product, Sales, and Marketing are telling three different stories.
😫 We can’t afford a full-time marketing leader, but we need one now.
Hi, I’m Sharon!
A leading Product Marketer with 10 years of experience launching and scaling new initiatives at Amazon, ByteDance, and Alibaba, plus 8 years in VC-backed startups and global creative agencies. I turn complex products into clear, compelling stories that drive business outcomes.
Go-To-Market Experience
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Prime off Amazon
Led the go-to-market for Buy with Prime, including the Shopify integration, enabling SMB merchants to offer Prime-like experience on their Shopify sites and boost shopper conversion.
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Amazon Seller Wallet
Spearheaded the launch of Amazon Seller Wallet, shaping its positioning as a secure, streamlined cross-border payment solution with transparent pricing.
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B2B global trade
Helped transform Alibaba.com from a supplier directory into a trusted global marketplace by launching Trade Assurance, a buyer-protection program that safeguarded transactions from payment to delivery — growing annual volume from $100M to more than $50B.
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Lark US GTM
Built the U.S. go-to-market foundation for Lark, the company’s B2B productivity platform. Through strategic content, partnerships, and events, resulting 60% of total sales leads.
Service Packages
Messaging Essentials
$10,000
2-weeks
What’s included:
Homepage and funnel performance audit
Review web analytics, team insights, and win/loss data
45-minute live session with your team
Refreshed value proposition + messaging framework
Updated homepage wireframe (layout + copy direction)
One round of feedback and revisions
Outcome: A clear view of what’s working, what’s not, and a homepage + message that resonates with the right buyers.
Marketing Clarity
$15,000
3-weeks
What’s included:
Everything in Messaging Essentials, plus:
Ready-to-use marketing email templates (welcome sequence, cold outreach, nurture)
Messaging blocks for website, campaigns, events, and product pages
Communication strategy and copy direction for key go-to-market channels
Design direction for key visuals
Additional round of feedback and revisions
Outcome: A cohesive product story across your website and marketing channels.
What’s included:
Everything in Marketing Clarity, plus:
Sales pitch deck redesign with aligned messaging
Sales outreach and nurture email templates
Go-to-market handoff documents for your team
Live stakeholder presentation to align everyone
Outcome: A fully aligned product story across your website, marketing channels, and sales funnel.
Full GTM Package
$20,000
4-weeks
Get in touch.
Just fill out the form, and I'll be in touch to set up a 25-minute chat
FAQs
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You work directly with the expert: faster cycles, clearer accountability, and senior-level strategy at a fraction of agency cost.
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Access to your deck, ICP notes, recent wins/losses, and one 60–90 min workshop with 3-4 of your stakeholders who understand your product, customers, and go-to-market motion.
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I provide all of the copy, wireframes, and implementation notes so your team can easily plug everything into your site and material.
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Possibly, when there’s a strong mission fit. I might tailor the scope and rates to deliver the outcomes you need. Let's discuss.