A fractional marketing partner for founders who want senior judgment and hands-on execution
I build your GTM strategy and ship the work myself — using an AI stack that replaces the agency you were about to hire and the junior marketer you were about to manage.
Does this sound familiar to you?
😩 The "Wrong Hire" Problem: You've hired a junior marketing fresh grad, but you’ve spent half your time managing them, or a full-time CMO who is used to talking strategy and managing a team, but doesn’t execute.
💸 The "Agency Tax" Problem: Agencies quote you $20K/month for a "team," but the actual work gets handed to junior staff while you pay for account managers and slide reviews.
🤖 The "AI Without a Driver" Problem: You know AI can do more of your marketing, but you don't have the time or the marketing chops to make a judgment on what “great” looks like.
Hi, I’m Sharon, your AI-native marketing partner
I spent 12+ years launching and scaling B2B initiatives at Amazon, ByteDance, Alibaba, and VC-backed tech startups. Now, I bring that experience to founders as a fractional marketing leader. I develop go-to-market strategies and take execution to the first line using an AI stack I refined.
Where I’ve Built & Led Go-to-Market
Real-World Go-to-Market Examples
ClearBond
Context & Challenge
The team at ClearBond is building a new B2B SaaS that is digitalizing the US import ecosystem. The founder had an MVP nearly ready and investor conversations on the horizon, but no GTM foundation to support them — no positioning, no brand identity, and no materials that could carry a coherent story across sales and fundraising conversations. The platform's differentiation was real but not yet articulable.
What I Did
I built the full GTM foundation over an 8-week engagement, starting with messaging architecture — a positioning statement, value proposition framework, and messaging guide before developing any assets. From there, I led branding and brand-guide development, rebuilt the investor pitch deck around the platform narrative, and produced a sell sheet and landing-page copy, now live at clearbond.us.
Outcome
In under two months, ClearBond went from an undefined marketing position to a complete investor-ready asset suite — with a consistent narrative running across the brand, deck, sell sheet, and website. The founder entered early sales and investor conversations with a clear platform story and ready-to-use materials. We continued the GTM partnership post-MVP launch, focused on CRM buildout and channel partner enablement.
Context & Challenge
In 2022, Amazon launched Buy with Prime, a consumer-facing program for U.S. merchants. The momentum was high, but merchants struggled to understand exactly how it worked and how to integrate it into their direct-to-consumer sites, primarily on Shopify. Inconsistent messaging across the website, lifecycle emails, and sales conversations created some confusion and slowed adoption.
What I Did
I redefined the core product narrative and value proposition, tailoring messaging and educational content to resonate with both existing Amazon sellers and non-sellers. I led the creation of product explainer videos to support self-service understanding and registration, rebuilt the marketing acquisition email strategy, and refined sales outreach talk tracks to ensure a consistent and compelling story across channels.
Outcome
Improved SMB merchant lead-to-launch conversion by 24% within 3 weeks, supported by a clear, unified product story used consistently across web, lifecycle marketing, and sales enablement—making the value easier for merchants to grasp and teams easier to align.
View selected work examples:
Bytedance - Lark
Context & Challenge
ByteDance’s Lark, a collaboration and productivity SaaS, expanded from its home market into the U.S. While the product resonated with technical users, it struggled to connect with a broad range of business buyers due to unclear positioning, generic messaging, and limited category context at launch.
What I Did
I repositioned the product around buyer problems and use cases, developed industry- and persona-specific messaging frameworks, and created a new homepage narrative to improve engagement and conversion. I also delivered clear GTM guidance and core assets, including landing pages, product explainer videos, sales decks, and customer success stories.
Outcome
A market-ready positioning foundation that clarified what the product is, who it’s for, and why it’s different—enabling a confident U.S. launch and a stronger, more focused GTM motion.
View selected work examples:
Amazon - Buy with Prime
Alibaba.com - Trade Assurance
Context & Challenge
Alibaba.com launched Trade Assurance, an order protection program designed to safeguard transactions from payment to delivery and build trust between global buyers and suppliers. Buyers were accustomed to using Alibaba.com primarily for supplier discovery and completing transactions offline, making on-platform communication, payment, and fulfillment a major behavior shift. At the same time, many visitors were not high-intent buyers, leading suppliers to question the effectiveness of Trade Assurance as a growth driver.
What I Did
I developed positioning that reframed Alibaba.com from a supplier directory into an end-to-end B2B commerce marketplace, simplified complex ordering and payment flows into clear buyer guides, created buyer success stories to reinforce trust and risk reduction, and spearheaded a marketing partnership pilot with Jungle Scout to attract high-intent buyers.
Outcome
A clear, confidence-building product narrative that positioned Trade Assurance as a foundational layer of trust for cross-border B2B transactions. The platform has since scaled from $100M to $50B in GMV, and the Jungle Scout partnership delivered a 35× conversion lift, evolving into a product integration and a new high-intent acquisition channel.
View selected work examples:
Client Testimonials
"We brought Sharon in to reconfigure our marketing effort and she ran with it: did an audit, talked to our customers, and built out our strategy. Then she helped us execute by creatively managing a photo and video shoot, identified and screened agency partners and together we hired one, wrote a job spec for a new head of marketing, and worked with us to screen candidates and make the hire. Along the way she surfaced a problem our product solved that wasn't obvious to us. She's a rare person who thinks strategically and still gets her hands dirty. We go back to her strategy, her customer interview approach, and creative assets she built to connect with customers emotionally and pull real sound bites. Highly recommend!"
— Alan Cook, President & CEO, BrilliantPad
“As a 5x tech founder over the past 20 years, I highly recommend any founders and builders to consider working with Sharon - she's versatile and can wear different hats (customer research, marketing strategy, vendor management etc.) in small teams and fast-growing environments. I'd love to work with her again in the future!”
— Payman Nejati, Founder, Ownit & Handpick
“Working with Sharon is always a pleasure. She has the unique ability to deliver high quality, professional work on time whilst always going the "extra mile" to accommodate you. She mixes this with a remarkable personable, fun touch that not only lets you know you're working with a multi-faceted talent, but someone you want to be friends with. She's a talented creative and a genuine person who'd I'd recommend for those projects that you need help bringing to life.”
— Amena Lee Schlaikjer, Founder, Untapped Lab
Service Packages
Actual pricing will be adjusted based on the size of your business and the complexity of your GTM needs.
What’s included:
Homepage and funnel performance audit
Review web analytics, team insights, and win/loss data
45-minute online workshop session with you and/or your team
Refreshed value proposition + messaging framework
Updated homepage wireframe (layout + copy direction)
Two round of feedback and revisions
Outcome: A clear view of what’s working, what’s not, and a homepage + message that resonates with the right buyers.
Messaging Essentials
Starting from USD $6,000
What’s included:
Everything in Messaging Essentials, plus:
Ready-to-use marketing email templates (welcome sequence, cold outreach, nurture, etc.)
Messaging blocks for website, campaigns, events, and product pages
Communication strategy and copy direction for key go-to-market channels
Design direction for key visuals
Additional round of feedback and revisions
Outcome: A cohesive product story across your website and marketing channels.
Marketing Clarity
Starting from USD $9,000
What’s included:
Everything in Marketing Clarity, plus:
Sales pitch deck redesign with aligned messaging
Sales outreach and nurture email templates
Go-to-market handoff documents for your team
Live stakeholder presentation to align your team
Outcome: A fully aligned product story with clear go-to-market recommendations across your website, marketing channels, and sales funnel.
Full GTM Package
Starting from USD $13,000
Custom Package
Interested in a custom engagement to serve your needs better? Let’s discuss.
If there’s a strong mission fit, I could tailor the scope and rates to deliver the outcomes you need.
Get in touch.
Fill out the form and I'll be in touch for a -minute initial chat to see if there’s a mutual fit.
FAQs
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It means I've built workflows across the marketing stack — research, positioning, copy, competitive analysis, campaign ops — that let me move 3–4x faster than a traditional marketer without sacrificing judgment. AI is the leverage. The strategy and editorial judgment are still human.
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Yes, why not! As long as you’re serious about the success of your product/business, and you’re comfortable with my fee, we can discuss project scope and deliverables.
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Depends. For the business and product that I personally believe in, I’m open to a mix of minimum monthly fee and company equity.